Hustle culture, often glorified as the relentless pursuit of success, has become a defining characteristic of modern work environments. Hustle culture creates an unspoken understanding between bosses and employees that employees are expected to work hard and meet a certain level of productivity constantly. It sets a baseline of how much work and effort is acceptable, and employees feel pressured to meet or exceed that standard to keep up with expectations (Balkeran, 2020). This culture pushes individuals to prioritise work above all else, often at the expense of personal relationships and mental health. While ambition and hard work are valuable traits, hustle culture creates a toxic environment where overworking is celebrated, and rest is seen as laziness.
In India, where long working hours and competitive job markets are the norm, the effects of hustle culture are particularly pronounced. This constant grind disrupts the work-life balance and strains family bonds and friendships. Understanding whether hustle culture is healthy and examining the truth about its impact on our lives can help individuals navigate this toxic trend more effectively.
How Hustle Culture Impacts Mental Health and Relationships
Hustle culture has significant impacts on mental health, often resulting in chronic stress, anxiety, and burnout. The relentless pressure to achieve more not only leaves little time for self-care but also leads to emotional exhaustion and physical health issues. This cycle of overwork can contribute to emotional dysregulation, manifesting as irritability, helplessness, and despair, while also isolating individuals from their social circles, ultimately straining personal relationships.
Wong et al. (2019) found that prolonged working hours are strongly linked to poorer mental health, as individuals working longer hours reported higher levels of anxiety and depression. This aligns with studies by Yuningsih et al. (2023), which connect extended work weeks to reduced sleep duration and increased sleep disturbances, further compounding emotional and physical strain. Kumar (2022) explains how this constant cycle of overwork fosters a ‘go hard or go home’ mindset, trapping individuals in a chronic state of heightened stress, often referred to as fight-or-flight mode.

Together, these findings illustrate how the glorification of overworking not only impacts individual well-being but also contributes to emotional distance in families, weakened friendships and toxic workplace dynamics marked by unhealthy competition and disregard for boundaries. Recognizing these interconnected effects is vital to counteracting the pervasive influence of hustle culture.
Examples of Toxic Hustle Culture
A prime example of toxic hustle culture is the belief that success requires sacrificing all aspects of personal life. This mentality often encourages skipping meals, neglecting sleep, and working through vacations. Employees are often expected to be ‘always on,’ even during off-hours, leading to digital burnout. In Indian workplaces, this is evident in industries like IT and finance, where long hours and late-night calls are normalised.
Social media has also amplified toxic hustle culture by glorifying productivity and making individuals feel inadequate if they are not constantly working. This comparison fuels a vicious cycle of guilt and overexertion, leaving little room for genuine rest or personal growth.
Steps to Reclaim Work-Life Balance
Breaking free from the toxic hustle culture begins with redefining success and establishing realistic boundaries. First, it's important to establish clear work hours and stick to them. Creating a dedicated workspace-preferably outside of the bedroom-can help separate professional and personal life. Allocating specific times for family and leisure activities ensures that relationships do not take a backseat.
Time management strategies like prioritizing tasks, delegating responsibilities, and using tools like planners can also reduce overwhelm. Practising mindfulness and stress management techniques such as yoga or meditation can help restore emotional balance. Lastly, seeking support from friends, family, or therapists can provide the emotional resilience needed to navigate the pressures of hustle culture.

Why Online Therapy Helps
Online therapy offers a convenient and accessible way to address the mental health challenges associated with hustle culture. It allows individuals to seek professional help without disrupting their busy schedules, making it an ideal solution for those struggling to find time for self-care. Therapists can help clients identify harmful patterns, set boundaries, and prioritize well-being, enabling them to regain control over their lives.
Rocket Health India provides expert online counselling services tailored to the unique needs of individuals affected by hustle culture. Our licensed therapists specialize in work-life balance and stress management, offering evidence-based techniques to help you break free from toxic productivity cycles. With flexible scheduling and compassionate care, Rocket Health India empowers you to achieve both professional success and personal fulfilment.
Conclusion
Hustle culture may glorify hard work, but its long-term effects on mental health and relationships are undeniable. Striking a balance between ambition and self-care is crucial to leading a fulfilling life. By addressing the truth about hustle culture and adopting healthy coping mechanisms, individuals can prioritize their well-being without sacrificing success.
If you're struggling to cope with the demands of hustle culture, reach out to Rocket Health India today for personalized support. Your mental health and happiness are important. Take the first step towards a better, more balanced lifestyle. Contact Rocket Health India today for expert guidance and support.
References
Balkeran, A. (n.d.). Hustle culture and the implications for our workforce. CUNY Academic Works. https://academicworks.cuny.edu/bb_etds/101/
Kumar, N. (2022). An exploratory study on hustle culture’s impact on work life balance and sustainability of employees working in private sector wrt Maharashtra. International Journal of Advance and Innovative Research, 9(1), 174-177.
Wong, K., Chan, A. H. S., & Ngan, S. C. (2019). The Effect of Long Working Hours and Overtime on Occupational Health: A Meta-Analysis of Evidence from 1998 to 2018. International Journal of Environmental Research and Public Health, 16(12), 2102. https://doi.org/10.3390/ijerph16122102
Yuningsih, N., Mardiana, N., Jima, H., & Prasetya, M. D. (2023). The Effect of Hustle Culture on Psychological Distress with Self Compassion as Moderating Variable. In Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research (pp. 1062–1073). https://doi.org/10.2991/978-2-38476-046-6_102